The battle of supremacy between Nigerian and South African brands which is geared towards African economic dominance has been one that is most times fraught with suspicion by citizens of both countries. On the surface, it looks as if Nigerian brands are not as dominant on the continent as that of their South African counterparts given the monopoly being enjoyed by South African companies like MTN, Dstv, Game Stores, etcetera, in Nigeria and beyond.
After April 2014 rebasing of the Nigerian economy, GDP figures placed the value of Nigerian economy at US$509.97billion (₦80.2trillion), making Nigeria the largest economy in Africa and 26 largest in the world, over-throwing South Africa with a GDP of US$350 billion and Egypt’s $257.29 billion. Now the national euphoria that greeted these figures has died down, with the attendant “what now?” it is safe to ask: what impact are Nigerian brands having on the African continent?
Annual ranking of the most admired brands and most valuable brands in Sub Saharan Africa, Brand Africa 100 was recently announced at a Gala launch of the 4th annual Brand Africa 100 in South Africa. Which saw MTN, GLO and Dangote topping the category of most admired African brands for 2015. It is also worthy to note that Nigeria dominated the list of African brands by 11 percent followed by South Africa and Kenya accounting for 4 percent each respectively. MTN which came top on the list for 2015 rose by only one point from its position last year while Dangote Nigeria rose by nine points, Mukwano brand in Uganda rose 42 places and Star Lager beer in Nigeria rose by 40 points. South Africa and Kenya presented top four brands each while Nigeria dominated with 11 brands.
These are the top 10 most admired African brands.
- MTN (South Africa): A South Africa based multinational mobile telecommunication company. MTN has been instrumental to Africa’s connectivity and the region relies heavily on its mobile communication for payment, business and healthcare, among other facilities provided by the company. The company is currently valued at $4.672mn
- GLO/Globacom (Nigeria): Globacom currently operates in four West African countries and has successfully employed more than 2,500 people. According to Brand Africa, Globacom made the list because it had won the hearts of the communities where it has its footprint.
- Dangote (Nigeria): Dangote Group is the largest industrial conglomerate in West Africa and one of the largest in Africa with annual earning averaging $2billion. Dangote operates in about 15 African countries which makes it one of the most visible and admired brands. The brand has increased its influence in many African countries through various establishments of cement factories, salt factories, flour mill, among other customer goods.
- Tusker (Kenya): Tusker Lager is the most popular drink in Kenya with 700,000 hectolitres being sold in the country per year.
- Mukwano (Uganda): Is based in Uganda with operations in other East African countries. Mukwano group is one of the most active investment groups in Uganda and won the coveted Annual Presidential Award as the Best exporter of the year in 2004.
- Simu TV (Tanzania): SimuTV is Tanzania’s first video on demand mobile portal. Its mobile application is compatible with iPhone, iPad, android and iPod touch which enables live streaming of events in Tanzania. SimuTV entertains and educates everyone across the globe.
- Zenith Bank (Nigeria): Zenith Bank is one of Nigeria’s biggest banks with over one million shareholders in Nigeria. It has over 500 branches in Nigeria and its presence is also registered in United Kingdom, Ghana, Sierra Leone and The Gambia.
- Peak Milk: Peak Milk is the top brand of Friesland Campina WAMCO. During the 60th celebration of the brand, the company’s Managing Director, Rahul Colaco described Peak as “a truly Nigerian iconic brand’’.
- Sasko (South Africa): Sasko is a leading manufacturer of essential and value-added foods in South Africa. Its value added products include wheaten flour products, maize products, bread, pasta, rice beans and legumes. Sasko is one of the largest suppliers of rice to the South African market and the first in South Africa to produce pasta from white maize.
- Star Beer (Nigeria): Star Lager is Nigeria’s number one lager beer.
Apparently the two African economic heavy weights are both major players on the continent, although an average Nigerian will readily remind you of the seemly monopolistic presence of MTN and Dstv on the Nigerian market but these are down to regulations one might say.