As defined by the BBC, ethics is a system of moral principles. They affect how people make decisions and lead their lives. Ethics is concerned with what is good for individuals and society and is also described as moral philosophy.
“Being an ethical business and being a successful one are not opposites. They are two side of the same coin.” Richard Branson. All businesses have a role to play in challenging the present state of business engagement, highlighting unacceptable issues, building new alliances for change, and celebrating those individuals and organisations that are making a real difference.
Companies that emphasize the fact that they are attempting to be environmentally friendly can gain the favour of like-minded consumers. It is essential for businesses to make efforts toward achieving an environmentally friendly company as part of their marketing campaign by applying methods such as using recycled products or changing the manufacturing processes to ones that are safer for the environment. Additionally, one can also donate money to causes that benefit the environment.
According to the Green Business Bureau website, companies that promote a healthier workplace report a 20 percent decrease in the number of sick days used by employees. This benefits companies through increased productivity and less money paid out in medical benefits. A healthy workplace can feature organic food selections in the company cafeteria or the use of environmentally friendly industrial and cleaning products.
Fighting inequality and safeguarding our planet for future generations means building and growing tomorrow’s markets. Every single business should be working towards becoming an agent of positive change. All the organisations and entrepreneurs who have survived start-up and built successful businesses have to continually be thinking about the next step to take, and how to grow their business further beyond its current status.
Business leaders of any cooperation should cultivate a habit of making business decisions that support the organisation and its immediate environment as a whole and not just for monetary gains. When both employers and employees have a vested interest in their work, they enjoy it more, bring more to the table and are more successful overall.
In the words of Dee Hock, founder and former CEO of the Visa Credit Card Association, “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. Invest at least 30% managing those with authority over you, and 15% managing your peer.”