What is success? Best described by former British stateswoman Margaret Thatcher, “is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.” Profit is essential to business success but, purpose is a visionary state of mind, a must-have for leaders and entrepreneurs and even the everyday person working towards a salary.
Profit is not the number one driving force of highly successful organisations. “The legitimate purpose of business is to provide a product or service that people need and do it so well that it’s profitable.” James Rouse. Purpose must come first. Yesterday’s profit is today’s loss. Purpose keeps us going were profit fails. Business is a very excellent instrument used in solving arising issues or complications, but it is rarely used for that purpose.
It is too often used to make profit solely. Too much focus on Profit making satisfies our selfish interest but not our collective interest. Profit in business comes from repeat customers, customers that boast about our project or the service we offer, and end up bringing friends and relatives with them. If our clients cannot sense a purpose driven organisation, we risk losing the relationship in the long run. “If you’re driven only by the pursuit of wealth and fame, you’ve got your priorities in the wrong order, and you don’t stand much of a chance of making it in the long term. On the other hand, if you boldly put purpose over profit, the latter will follow the former.
I’m convinced of that.” Richard Branson, words from a highly successful entrepreneur with years of experience. Money is a part of our everyday existence and should be managed effectively.
The idea is to encourage brands to marry profit with purpose; purpose should drive us to profit. When we surround ourselves with individuals who share a passionate commitment around a common purpose, anything is possible. We have to choose between a global market driven only by calculations of short term profits and a global market Driven by purpose to meet the needs of the people.