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Buying A New Company Car? A New Champion Is Here: KIA

With 83 Problems Reported Per 100 Vehicles, Kia Joins Toyota As The Only Non-Premium Brands To Have Finished Top In The Three Decade History Of The Initial Quality Study

Kia Telluride SUV
Image Source: Ecomento | Kia Telluride SUV

Deciding on the company car to buy can be an arduous task. You want to make sure it is a worthwhile investment; you want to ensure its gas efficiency, as well as reliability and durability. These rank above elegance, luxuries and speed.

One car maker has slowly but steadily been winning consumer hearts lately and it is none other than the South Korean Kia Motors. Kia earlier in the week overtook Porsche as the industry leader in J.D. Power’s annual report card on vehicle quality. This is the first time in 27 years that a non-premium brand has topped the list. J.D. Power’s Initial Quality Study, which polls new car buyers’ complaints during the first 90 days of ownership, said.

Kia Optima
Image Source: Kia

With 83 problems reported per 100 vehicles, Kia joins Toyota as the only non-premium brands to have finished top in the three decade history of the Initial Quality Study, J.D. Power and Associates said while releasing the results at the Automotive Press Association. Toyota made it to No. 1 overall in 1989.

The study found that car manufacturers made progress in improving their vehicles even though more technologies like voice commands, automatic braking and adaptive cruise control has been added to new vehicles.

This year is the second year in a row that the non-premium brands were led by Kia. The South Korean company was second overall in 2015. Finishing top this year represents a steady rise from 18th in 2012.

According to Michael Sprague, COO of Kia Motors America: “Ranking [No. 1] in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,”

KIA Emblem
Image Source: CarBrandNames | KIA Emblem

J.D. Power 2016 U.S. Initial Quality Study rankings

Rank Brand Problems per 100 vehicles
1 Kia 83
2 Porsche 84
3 Hyundai 92
4 Toyota 93
5 BMW 94
6 Chevrolet 95
7 Buick 96
8 Lexus 96
9 Lincoln 96
10 Nissan 101


Kia; the car that cares as its slogan goes, might just solve your company the hassle of constantly taking a trip to the mechanic to fix one thing or the other while wasting valuable business time. Its resale value might not be up to that of Toyota yet but “Enjoy it while it lasts”, some would say.


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Staff Reporter & Producer | A Quintessential Program Producer/Journalist, A Free Spirited Nigerian With Love For Creativity. I'll Like To Describe Myself As Reserve But With A Curious Mind
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